Social media for your business can feel like a chore. It takes up a lot of time, and sometimes, the ROI isn’t really worth the time investment. However, you can’t just call it quits with social media. You need to remain active on your social profiles just in case a consumer comes knocking. But thanks to modern tools, like Buffer, posting on social media can become a much simpler task, and here’s why.
Save time.
With Buffer, you can create content for however many days you want to and then “Buffer” it all at once. For example, you could create Facebook posts for the next month and then schedule these posts to go out every day for the next 30 days with Buffer. It’s basically the crockpot version of social media – fix it and forget it. You knock everything out at once and don’t have to go back to it until your content for the month runs out. Sure, you might have to check on it every now and then to reply to comments, but you won’t have to set aside time every day to create new content for your social accounts.
And what makes this feature even better is that you can create a custom posting schedule. So say you don’t want posts going out on the weekend and you want all of your content to post in the evening. You can customize your Buffer Queue to post only on weekdays at 7:00 PM. When you add a new post to your Buffer, it will automatically fall into line on the next available day. For example, you already have two weeks of content Buffered. If you add an additional post to your Queue, it will automatically schedule itself to post the first day of the third week at 7:00 PM.
Make things easier.
For most companies, it’s not just about managing a Facebook account or a Twitter feed. It’s about managing multiple accounts all at the same time – Facebook, Twitter, LinkedIn, Instagram, blah, blah, blah. The list could really go on forever, and Buffer gets this. With Buffer tools, you can schedule content to post to multiple accounts simultaneously.
In other words, you don’t have to visit each account individually, log-in, recreate the content, post it, and then randomly visit each account throughout the day to manage the likes, comments, and shares. It’s all there in Buffer. Post, schedule, and manage all your accounts at the same time.
Collaborate better.
Another plus of Buffer is that you can collaborate with other people. People can edit posts you’ve already Buffered, and people can add posts to the ‘For Review’ tab. From this tab, people can approve, edit, and schedule the content to be posted. This process merely simplifies the process of social media collaboration – it eliminates all the potential for back-and-forth emailing and allows people to move through the process quicker.
Know what’s working.
With Buffer, all your analytics are brought together into one place. See posts in real-time and quickly see which posts are performing the best, which ones have the most comments, and how many times they’ve been clicked on. You can view each post individually or review them all on a graph. Export your data into an excel spreadsheet and track your successes over time.
